Students lacking motivation for French Tobacco-Free Month

Anti-smoking campaigns are designed to raise awareness of smoking risks in particular in younger populations.  In 2016, the French Ministry of Health rolled out “Mois Sans Tabac” or “Tobacco-Free Month”. The 2017 campaign is underway. This campaign was inspired by the UK’s Stoptober initiative.

tobacco free month

Tobacco-Free Month has the backing of the French Health authorities and Health Insurance system and aims to encourage students to quit smoking for a month… or more if possible. The campaign is designed to help younger smokers initiate a paradigm shift to stop a bad habit which may not yet be fully adopted psychologically.

A recent study by Opinion Way for the SMEREP revealed that 26 % of students admitted to smoking regularly. When it comes to high-school, 15% declared smoking occasionally or regularly. Smoking prevention campaigns must target younger smokers to cut this trend.


 Tobacco-free Month: only half-adopted

mois sans tabacWhile the campaign has seen another year, its efficacy remains to be confirmed. Raising awareness with distributed anti-smoking kits and televised sports events has reduced the rate of smokers down to 4% from 2016. However, there are still 20 % of total students, and 30 % of high-school students, who declared they have no plans to quit any time soon. Last year, this rate was at 50%.

Of all the reasons given to quit smoking, health concerns are at the top of the list. 62 % of students and 47 % of high-schoolers seem to be susceptible to the “shock value” of anti-smoking messages on cigarette packets. Financial reasons are the second-most cited to reduce tobacco consumption. With packs expected to cost 10€ by 2020, maybe more will be convinced to quit.

While the success of Tobacco-Free Month remains limited in scope, multiplying awareness campaigns and preventive measures may, in the long term, help younger smokers change their bad habits.



Pauline is known at BlogVape for her refined palate. An expert in rare e-liquids and the e-liquid marketplace, she is first and foremost a connoisseur of e-juice flavours.