IQOS has seen resounding success, reaching a substantial market among smokers, but it seems the device may have a trick up its sleeve… Phillip Morris have been accused of using their market-leading product to spy on consumers. Reuters press agency recently reported on this issue, demanding explanations from the company regarding data recorded by IQOS. The […]En savoir plus
Tags : IQOS
Philip Morris International is currently going through a rough patch. The IQOS device has not seen the success the company thought it would, as tobacco sales continue to fall. The tobacco giant experienced one of its worst days in company history last week, when stocks fell by more than 17 points. The company has thus […]En savoir plus
Although it should have been major news, Philip Morris International’s announcement to stop producing cigarettes in Greece has had little impact. Today, the American tobacco company has decided to put all of its financial, material, and human resource energy into the production of IQOS, the electronic device for heated tobacco. This is a risk that […]En savoir plus
With the rise of new alternatives to traditional cigarettes, big tobacco are forced to adapt. It is in this competitive context that Philip Morris released the IQOS. Standing for I Quit Ordinary Smoking, the IQOS is a heat-not-burn device, and its success is no mystery. The tobacco giant allegedly hired sales personnel to promote the IQOS, […]En savoir plus
E-cigarettes have become a mainstream alternative to tobacco products and Roselyne Bachelot, the former French Minister for Health, has a lot to say about it. On March 13th, she expressed strong disappointment when discussing the situation. This was the topic of her daily column “L’humeur de Bachelot” (or Bachelot’s Mood) on LCI. Discussing the topic with Julien […]En savoir plus
It is illegal to promote tobacco products in France. However, it seems Philip Morris has found a loophole and is advertising a tobacco products in broad daylight! Essentially, the cigarette manufacturer is paying restaurant owners to conquer new customers. This strategy is focused on promoting the IQOS, available online and in certain tobacco shops in […]En savoir plus
The Lithuanian Tobacco Control Authority thinks that IQOS should be subject to the same advertising restrictions as tobacco. For Philip Morris, this could hurt a product they are touting as the future of smoking. Although the tobacco giant has not committed any offense, the Lithuanian government is contesting the manufacturer’s remarks. According to Philip Morris, […]En savoir plus
In the West, vaping has the high ground as a tobacco alternative. However, the market for nicotine-based products remains highly contested at the global level. Despite the multitude of scientific studies on the potential health benefits of switching to vaping, it remains forbidden in a number of countries. This is the case in Japan, where […]En savoir plus
The experts at the FDA (Food and Drug Administration) have reviewed the IQOS tobacco heating device. Their goal? To determine whether or not Philip Morris should be authorized to say that the IQOS is less harmful than cigarettes. Unfortunately for Big Tobacco, the FDA disagrees. The tobacco company that helped developed the famous tobacco heating […]En savoir plus
Philip Morris is having a hard time in Switzerland: the cigarette manufacturer has been forced to cancel the scheduled opening of an IQOS concept store at the heart of the trendy Flon neighbourhood in downtown Lausanne. The concept store was set up to host sampling events (for over 18s only). A place where visitors could have […]En savoir plus
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