Is it possible for a company to tell its customers to stop buying its mainproducts? This is the strange strategy Philip Morris International has been betting on in a new advertising campaign. However, the company’s actions on the ground contradict its bizarre marketing strategy. The owner of the Marlboro brand has just announced a new […]En savoir plus
In the United States, the debate rages on about the pros and cons of the Juul. Indeed, the market leader in electronic cigarette is once again in the FDA’s crosshairs. But a new independent study (financed by Juul) is trying to show that it is an effective nicotine substitute, despite myriad doubts. The company sought […]En savoir plus
According to a major study at England’s Imperial College of London, it is much easier to quit smoking while in a couple, regardless of the method chosen. The chances of success are 6 times higher, in fact, and this is still true even when only one of the two partners is a smoker. The team […]En savoir plus
France’s tobacco-free month, the “Mois sans Tabac,” was launched in 2016 and saw immediate, resounding success. The 2018 edition has also been extremely successful, thanks to a significant increase in the number of participants. Today, it appears that the general public is finally aware of the importance of initiatives to fight tobacco addiction. France’s tobacco-free […]En savoir plus
Thanks to vaping, Dominique Rodriguez has been able to surmount seemingly insurmountable odds. For over 20 years, this former smoker lit up at least 30 cigarettes per day. In 2011, he became a vape-store owner in Toulouse and decided to switch over to vaping, a decision that radically changed his life. Dominique Rodriguez knows that […]En savoir plus
For the third year, the French #MoisSansTabac initiative was launched by the Ministry of Solidarity and Health. In partnership with Assurance Maladie, France’s primary health insurance provider, Public Health France is proposing a program to help as many people as possible quit smoking. Public Health France launched a vast information campaign in the beginning of […]En savoir plus
Although the electronic cigarette is already seen as a useful device to help wean smokers off tobacco, it is much more than that, too. A recent British study confirms that even smokers who are initially not interested in vaping often end up convinced of its effectiveness. Such statements are based on a study of forty […]En savoir plus
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