Has the tobacco industry been hit with yet another scandal? This may well be the case, according to recent, troubling findings from an international investigation which shows that Big Tobacco is paying influencers to promote various brands. What’s worse is the target audience: young people and regular users of social media. An article in the […]En savoir plus
Tags : Social media
Santé Canada is currently seeking a sub-contractor to implement a nation-wide program to raise awareness about the risks of vaping. In order for this program to work, the government is counting on prominent influencers on social media. Web personalities are very popular with young people, and young people rarely miss an online celebrity’s publications. Consequently, […]En savoir plus
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