Four e-cigarette manufacturers have received warning letters from the FDA and the FTC (Federal Trade Commission). The two American regulators accuse the four companies of violating marketing legislation for nicotine-based products. Social networks have become essential marketing tools for major brands, as young people are particularly susceptible to online messaging. The four companies in question, […]En savoir plus
Tags : Social networks
Has the tobacco industry been hit with yet another scandal? This may well be the case, according to recent, troubling findings from an international investigation which shows that Big Tobacco is paying influencers to promote various brands. What’s worse is the target audience: young people and regular users of social media. An article in the […]En savoir plus
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