Following major success in the United States, the JUUL electronic cigarette is making its way across the border. After an appearance in the United Kingdom, the device arrived on the Canadian market in early September. In a country with over 5 million smokers, the JUUL will be a less dangerous alternative to tobacco, and may attract numerous new users in the coming months.
Founded in 2007 by James Monsees and Adam Bowen, JUUL has been a runaway success. The founders, both former smokers, took a chance on developing an electronic device as an alternative to tobacco. The company now has millions of users in the United States.
Now more than ever, governments around the world are taking the health dangers of tobacco seriously. It is no longer a debate whether or not cigarettes cause lung cancer. To reduce the number of tobacco-related deaths, the electronic cigarette has become a viable alternative. Vaping is less dangerous than smoker, and the device is intended for smokers who want to reduce cigarette consumption if not stop smoking altogether. JUUL aspires to become the number one electronic cigarette for millions of smokers … but this does not come without its problems.
Contributing to the transition from smoking to vaping
JUUL has positioned itself as a nicotine substitute meant to help smokers quit tobacco. Its general director in Canada, Mike Nederhoff, has presented the product as a safe alternative to those hoping to quit smoking. The JUUL sold in Canada contains 5% of nicotine, which is the same as cigarettes. Consequently, smokers should not have any withdrawal symptoms during their transition to vaping. The electronic cigarette should further help former Canadian smokers wean themselves off of tobacco. Each year in Canada, 45,000 people die as a direct result of tobacco addiction.
Since early September, vaping shops and retail stores have been offering JUUL products. Websites also include other e-cigarette brands. A starter kit containing multiple flavours is also available to smokers who want to curb their cigarette addiction.