Big Tobacco seems ready to do just about anything to sell its products. Cigarette manufacturer Philip Morris, which is already known internationally as a tobacco giant, does not appear to be satisfied with dominating the market. The company continues to search for new ways to satisfy the needs of consumers, and recently dared to write […]En savoir plus
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Philip Morris International is currently going through a rough patch. The IQOS device has not seen the success the company thought it would, as tobacco sales continue to fall. The tobacco giant experienced one of its worst days in company history last week, when stocks fell by more than 17 points. The company has thus […]En savoir plus
For the past few years, the French authorities have decided to fight tobacco addiction. The weapon of choice: raise the price of cigarettes to encourage smokers to quit smoking. Starting on March 1, a new cigarette tax will mean packets currently sold at 7.30 Euros will now cost 8.30 Euros. As soon as this new […]En savoir plus
Philip Morris is quitting cigarettes. The American tobacco giant made a major statement early this year. The company’s new objective is to cease the production and sale of traditional cigarettes in the coming months. Is this a genius marketing strategy, or a real decision to change it’s entire product range? Journalist King Kate looked into this decision. […]En savoir plus
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