For the past few months, cigarette manufacturers have been trying everything they can to widen their range of products. The idea is to offer alternatives to tobacco lest e-cigarette manufacturers totally overtake the market. However, the flagship product IQOS may be more of a health hazard than was initially claimed. Philip Morris is looking to […]En savoir plus
These last few months, tobacco manufactures have seen a global drop in tobacco sales. To combat this, Big Tobacco has chosen to focus on alternatives to traditional cigarettes. In this field, Philip Morris’ IQOS tobacco-heating device has benefitted from the most publicity, but a recent marketing campaign has just been halted. Suspicious relationships between social […]En savoir plus
Due to the global drop in cigarette sales, Big Tobacco is looking to invest in new markets. For example, Altria currently owns 35% of the shares of Juul, the American vaping company. More surprisingly, however, is Philip Morris International’s recent decision to launch a new subsidiary in the insurance industry! Called Reviti, this company offers […]En savoir plus
Is it possible for a company to tell its customers to stop buying its mainproducts? This is the strange strategy Philip Morris International has been betting on in a new advertising campaign. However, the company’s actions on the ground contradict its bizarre marketing strategy. The owner of the Marlboro brand has just announced a new […]En savoir plus
Vice Media is preparing to launch a new website in April. The website, financed by Philip Morris, is meant to promote green living and healthy lifestyles. The first issue the website intends to tackle is tobacco addiction. The website, which is financed by Philip Morris, is going to launch a campaign to help people quit […]En savoir plus
Traditional cigarettes kill millions of people across the planet. According to the World Health Organization, it is the number one cause of preventable diseases. Tobacco addiction is responsible for between 25% and 30% of all cardiovascular diseases. When it comes to lung-related illnesses, the number jumps to 85%. Knowing that tobacco contains over 7,000 chemical […]En savoir plus
For three years now, Philip Morris International management have been working to reduce their production share of traditional cigarettes to develop vaping technology and smokeless or heat-not-burn devices such as the IQOS. CEO André Calantzopoulos recently made a statement on the company’s plans to develop connected objects. The objective? Helping users take control of their health. The new […]En savoir plus
2006 was an important year in the world of automobile racing. Thirteen years ago, tobacco advertising was banned on all racetracks, and vehicles could no longer sport tobacco sponsor logos. The price to pay was huge for teams that were already struggling to make ends meet, but Big Tobacco has figured out a way to […]En savoir plus
The world-renowned cigarette manufacturer Philip Morris recently made a baffling statement. It was during the World Economic Forum, held in Davos, Switzerland, that Philip Morris asked governments for support in their efforts to reduce smoking rates worldwide. Since 1971, the city of Davos has hosted a forum to help steer corporate values towards the interest of the public. The […]En savoir plus
In Australia, researchers recently refused to be financed by the Philip Morris foundation. And yet, the stated purpose of the “Foundation for a Smoke-Free World” (FSFW) is to promote the end of tobacco addiction and to improve health throughout the world … David Thomas, researcher at the Menzies School Health Research, pointed out that the […]En savoir plus
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