According to the measures adopted by the WHO Framework Convention on Tobacco Control (FCTC) over the past few years, tobacco manufacturers now show clean hands by offering new products that comply with health requirements.
Philip Morris International (PMI) therefore unveiled a few months ago its new iQos, a heat stick containing tobacco that is heated instead of burnt. According to the tobacco manufacturer, this new innovation is 90% less harmful than a classical tobacco cigarette. With this new product, PMI appears to comply with the FCTC rules. They even invested billions of dollars in new product development.
Appearances can actually be deceptive. According to a large investigation led by the press agency Reuters which unveils the cigarette manfacturer’s maneuvers, Philip Morris has tried in the past to influence the decisions taken by the FCTC.