Tags : IQOS

Scientific studies

Is IQOS a health hazard?

For the past few months, cigarette manufacturers have been trying everything they can to widen their range of products. The idea is to offer alternatives to tobacco lest e-cigarette manufacturers totally overtake the market. However, the flagship product IQOS may be more of a health hazard than was initially claimed. Philip Morris is looking to […]En savoir plus


Philip Morris wants you to quit smoking

Is it possible for a company to tell its customers to stop buying its mainproducts? This is the strange strategy Philip Morris International has been betting on in a new advertising campaign. However, the company’s actions on the ground contradict its bizarre marketing strategy. The owner of the Marlboro brand has just announced a new […]En savoir plus

Business - Market

Big Tobacco is hunting market shares

As raising tobacco prices threaten cigarette sales, tobacco giants are investing in electronic cigarettes to make up the losses. With a price hike amounting to 10€ per packet in France, manufacturers are expecting a dip in sales of approximately 20% in 2018. With the growing popularity of vaping and the market potential for these devices, […]En savoir plus

Business - Market

Philip Morris: new technology to benefit the vaping community?

For three years now, Philip Morris International management have been working to reduce their production share of traditional cigarettes to develop vaping technology and smokeless or heat-not-burn devices such as the IQOS. CEO André Calantzopoulos recently made a statement on the company’s plans to develop connected objects. The objective? Helping users take control of their health. The new […]En savoir plus