For the past few months, cigarette manufacturers have been trying everything they can to widen their range of products. The idea is to offer alternatives to tobacco lest e-cigarette manufacturers totally overtake the market. However, the flagship product IQOS may be more of a health hazard than was initially claimed. Philip Morris is looking to […]En savoir plus
These last few months, tobacco manufactures have seen a global drop in tobacco sales. To combat this, Big Tobacco has chosen to focus on alternatives to traditional cigarettes. In this field, Philip Morris’ IQOS tobacco-heating device has benefitted from the most publicity, but a recent marketing campaign has just been halted. Suspicious relationships between social […]En savoir plus
Philip Morris has just won a major victory: the FDA, America’s regulation agency, has finally authorized the company to sell the IQOS device on American soil. This electronic tobacco-heating device, which uses no combustion, has been available in France since 2024. The FDA approved the marketing of the IQOS after an in-depth study. Currently, there […]En savoir plus
Due to the global drop in cigarette sales, Big Tobacco is looking to invest in new markets. For example, Altria currently owns 35% of the shares of Juul, the American vaping company. More surprisingly, however, is Philip Morris International’s recent decision to launch a new subsidiary in the insurance industry! Called Reviti, this company offers […]En savoir plus
Is it possible for a company to tell its customers to stop buying its mainproducts? This is the strange strategy Philip Morris International has been betting on in a new advertising campaign. However, the company’s actions on the ground contradict its bizarre marketing strategy. The owner of the Marlboro brand has just announced a new […]En savoir plus
Vice Media is preparing to launch a new website in April. The website, financed by Philip Morris, is meant to promote green living and healthy lifestyles. The first issue the website intends to tackle is tobacco addiction. The website, which is financed by Philip Morris, is going to launch a campaign to help people quit […]En savoir plus
As raising tobacco prices threaten cigarette sales, tobacco giants are investing in electronic cigarettes to make up the losses. With a price hike amounting to 10€ per packet in France, manufacturers are expecting a dip in sales of approximately 20% in 2018. With the growing popularity of vaping and the market potential for these devices, […]En savoir plus
For three years now, Philip Morris International management have been working to reduce their production share of traditional cigarettes to develop vaping technology and smokeless or heat-not-burn devices such as the IQOS. CEO André Calantzopoulos recently made a statement on the company’s plans to develop connected objects. The objective? Helping users take control of their health. The new […]En savoir plus
2006 was an important year in the world of automobile racing. Thirteen years ago, tobacco advertising was banned on all racetracks, and vehicles could no longer sport tobacco sponsor logos. The price to pay was huge for teams that were already struggling to make ends meet, but Big Tobacco has figured out a way to […]En savoir plus
Big Tobacco seems ready to do just about anything to sell its products. Cigarette manufacturer Philip Morris, which is already known internationally as a tobacco giant, does not appear to be satisfied with dominating the market. The company continues to search for new ways to satisfy the needs of consumers, and recently dared to write […]En savoir plus
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