Philip Morris is quitting cigarettes. The American tobacco giant made a major statement early this year. The company’s new objective is to cease the production and sale of traditional cigarettes in the coming months. Is this a genius marketing strategy, or a real decision to change it’s entire product range? Journalist King Kate looked into this decision. […]En savoir plus
Tags : IQOS
A recent British study carried about the Committee on Toxicity (COT) has warned consumers of heated-tobacco devices. Big Tobacco is currently marketing these devices as a “no risk” alternative to traditional cigarettes. However, the devices may be much more dangerous than Big Tobacco is letting on. The scientists involved in the study analyzed the dangers with […]En savoir plus
The Reuters press agency recently made a statement that the IQOS cigarette by Philip Morris, supposedly less harmful than tobacco, was known to have issues during the testing phase. Clinical trials took place in Neuchâtel, and were apparently “problematic” according to the declarations of a number of scientists and former employees. Philip Morris invested heavily in Heat-Not-Burn […]En savoir plus
Since 2010, the Scuderia F1 Ferrari team has been sporting Santander logos in all of the world’s major circuits. However, this major Spanish bank recently decided to stop financing Formula 1. Consequently, Ferrari is about to sign a new partnership with Philip Morris to promote IQOS. IQOS is the new tobacco smoking device that we […]En savoir plus
Lawrence Chew, CEO of Philip Morris Singapore Pte Ltd, a subsidiary of Philip Morris International, has just announced that 3 million smokers worldwide have adopted IQOS, their heat-not-burn device. These huge figures confirm the effectiveness of the brand’s new sales strategy. Theoretically less dangerous than smoking, as the dry leaves are heated but not burned, IQOS […]En savoir plus
According to the WHO Framework Convention on Tobacco Control, tobacco manufacturers now offer new products that comply with health requirements. But it seems that Philip Morris is acting behind the scene against tobacco control regulations.En savoir plus
Trying to answer low sales and growing health concerns, cigarette makers have developped heat sticks, a new tobacco product that do not reach combustion temperature. We should however remain cautious: there is no proof heated tobacco is less harmful than classical tobacco.En savoir plus
Vous devez être connecté pour poster un commentaire.